Who Counts? Campaign

The Who Counts? Campaign advocates financial reporting to beneficiaries as a driver of NGOs impact. Using this information beneficiaries can make sure that funds are spent on their real priorities.

It also profiles evidence from case studies that shows how this has reduced fraud, improved impact and empowered local people.

Some simple techniques can help NGOs make information accessible to people from all different backgrounds.

http://www.mango.org.uk/whocounts/